SEO-Infused Podcasting: Google Changes its Podcast Information Requirements
SEO for Google Podcasts SEO is an ever-moving target, as Google and other search engines constantly update their algorithms and search policies, mostly to make them more exacting in how content is ranked. While some of it may seem to be a relentless and arbitrary moving of the goalposts to thwart savvy coders from gaming their systems, the changes are made to make end-user search results more relevant and precise. The secret to success in getting our customers top-ranking is not really a big secret: it’s 85% staying on top of all the changes, some of which are public knowledge, some of which require digging and reverse-engineering of what works. Case in point: on August 12th, we received this email from Google Podcasts Manager on new information requirements which will have a major impact on how you do SEO for Google Podcasts. Here is an overview of their new policies: A podcast that does not provide the required information cannot appear in Google Podcasts recommendations. The podcast can still appear in Google and Google Podcasts search results and users can continue to subscribe to it. If you are using a podcast hosting provider, you can provide any missing information using your provider’s podcast management pages. If you edit your RSS feed directly, you can provide the information directly in the RSS feed. Here is a summary of the required changes: All podcast RSS feeds must now include the following information at the show level to be eligible to appear in Google’s podcast recommendations: A valid, crawlable image: This image must be accessible to Google (not blocked to Google’s crawler, or require a login). See the RSS tag specifics. A show description: Include a user-friendly show description that accurately describes the show. See the RSS tag specifics. A valid owner email address: This email address is used to verify show ownership. You must have access to email sent to this address. See the RSS tag specifics. A link to a homepage for the show: Linking your podcast to a homepage will help the discovery and presentation of your podcast on Google surfaces. Learn how to link to a homepage in code. The podcast author’s name:A name to show in Google Podcasts as the author of the podcast. Does not need to be the same as the owner. See the RSS tag specifics. Adhering to all the above is essential in doing SEO for Google Podcasts. The email ends with this: If your feed is missing any information and you are using a podcast hosting provider, you can provide any missing information using your provider’s podcast management pages. If you edit your RSS feed directly, you can provide the information directly in the RSS feed. On September 21st, any podcasts still missing any of these requirements will not be eligible for Google recommendations. They will continue to be searchable and be displayed on the user subscription list in Google Podcasts. Note that we will continue to crawl your podcasts regularly and can surface them in recommendations within 48 hours once all requirements have been implemented. We will continue to keep you abreast of major search engine changes as we become aware of them. We know it’s a lot to keep on top of – which is why companies such as yours entrust their digital marketing assets – their websites, landing pages, podcasts – to our SEO team! If you have any questions about these changes to Google’s Podcast policies or want to know more about infusing your media assets with proven SEO methods, email us at info@curiouscheck.com. Related topics: Adventures in Podcast Marketing: Interview with CuriousCheck’s CEO The full list of RSS feed guidelines for Google Podcasts The full Google Podcasts Recommendations Policy
SEO & Future of Ecommerce
The ecommerce economy trajectory has been growing rapidly the last decade, and now with Covid-19, it’s growing at an exponential rate. Months of pandemic lockdowns have compelled individuals to shop online more and more often. Humans are adapting quickly, and studies are show Internet shopping habits by customers during the pandemic are expected to continue after the pandemic. In addition, services need to grow their online visibility if they intend to grow in a post-COVID-19 world. Integrating SEO strategy right into your electronic marketing method is one of the most effective and cost-efficient ways to boost your business’s on-line exposure. However, the ever-changing world of modern technology makes staying updated on the current SEO trends challenging for the majority of companies. The obstacle is worth it, however. The top 3 web pages that show up in Google’s SERPs obtain 75% of all the clicks for that certain search. Google, with a 92% search engine market share, plays a dominant function in establishing future search engine optimization trends and also best techniques for the industry. Google’s most current formula updates make content quality necessary for ranking success. Here are the top 8 areas to concentrate when managing an e-commerce store: 1-Google’s Most current Updates Prioritize Material Quality Google’s May 2020 Core Update lets domains that used to not be ranking a boost if they offer helpful, higher-quality content to their users. This update recognized Google’s EAT principle, which represents expertise, authoritativeness, and reliability. EAT is a strategy utilized by Google’s AI-powered algorithms to measure material quality on a website. Google’s 2021 Core update penalizes markets that produce thin content, while fulfilling industries that create high-value, valuable information for their audience. The upgrade downranked the games and entertainment industries while boosting the natural positions of the news, service, and also health and wellness sectors. Future ecommerce SEO ideal methods entail establishing valuable content that fulfills Google’s EAT concept to improve your SERP positions and boost brand name direct exposure. Important tip: Due to Google recent update you can face an issue of traffico anomalo google, which means you are getting traffic from unknown sources. You can simply resolve that error by using a VPN while editing to your site. It will clear that error easily. 2- Generate Web Content that Satisfies Google Standards: Web content marketing experts can no longer prop up short, poor-quality material with considerable backlinking to improve their SERP positions. Google’s AI-algorithms are getting smarter at identifying slim material and also benching these pages in their organic search engine result. Creating comprehensive, authoritative, and reliable material that generates value for your target market is amongst the most effective SEO finest practices for 2021 as well as in the past. So, how can you generate content that meets Google’s criteria? You need to start your web content growth journey by researching your target audience and finding out what they’re ranking for. This is called competitor analysis and competitor back-link scraping. After identifying their ranking contant from SEMrush, start producing interesting material that provides valuable services to your audience’s problems. Provide information, videos, infographics, interactive content and stats from reliable resources to demonstrate your material’s authority and reliability. Producing high quality web content that pleases Google’s principle will enhance your service’s natural rankings, aiding you attract attention from the competition. 3- Invest In Long-Form Web: Content Gone are the days when short write-ups stuffed with search phrases were rated at the top of SERPs. New Google algorithms now like long-form material, granting posts as well as post containing over 3,000 words the top areas in organic search results. According to a material advertising and marketing record released by SEMrush in 2019, long write-ups get three times more traffic, 3 and also a half times more backlinks, as well as 4 times even more shares than average-length write-ups of 900 to 1,200 words. Long-form write-ups will progressively obtain importance as a ranking factor in the future, making them amongst one of the most reliable Search Engine Optimization ideal techniques to improve your company’s SERP rankings. Creating long-form material consistently can be lengthy and also expensive, but it will certainly generate a really high ROI. Your organization can contract out web content marketing to a Search Engine Optimization agency or produce an in-house team of expert writers to create top notch, educational articles for your target market. Long-form content aids bring more web traffic to your website, increasing service earnings. 4- Enhance Content for Voice Search: The popularity of voice search is enhancing at a rapid speed because of its ease and also ease-of-use. A report published by eMarketer in 2019 exposed that nearly 40% of American web customers utilized voice aides to carry out an online search. With the pattern anticipated to expand significantly due to renovations in speech recognition innovation, maximizing your material for voice search is a future ecommerce SEO best practice that can expand your online service to reach a new audience. Individuals usually make use of much longer, much more natural-sounding expressions and also complete sentences to conduct a voice search. To maximize your content for voice search, identify day-to-day, conversational language individuals could utilize to look for products as well as options that your service deals. You can consist of voice keywords as additional or tertiary search phrases in your content to increase your website’s reach to people that surf the web using voice commands. Voice search optimization aids drive even more traffic to your site, boosting your organization’s sales. 5- Include Optimized Images and Videos: Consumers are relying on specialized or upright internet searches to locate detailed products or options. Specialized searches allow customers to browse for specific types of web content to aid them discover what they need. Even further, instead of performing a general-purpose search, individuals are currently carrying out image searches to purchase products or surfing video clips to locate informative web content. The growth of ecommerce shopping makes maximizing images and videos amongst the most effective SEO techniques in 2021 for exposing your content to a broader target market. One great SEO tip for local businesses: Google is loving when you include geotags on images as it helps bots
How To Build A Successful SEO Strategy in Just 3 Steps!
Successful SEO strategy is an important part of having a successful online business. However, there are many aspects to take into consideration when developing your strategy. Some of these include: competition analysis, keyword research, competitor analysis, on-page optimization, off-page optimization, link building, content marketing and branding. This blog post will show you how to build a successful SEO strategy in just three steps. To begin with, you need to understand your SEO goals and develop an effective plan for achieving them. Second step is to choose the right keywords that are relevant to your business and that will generate the most traffic for your site. Third step is to implement the changes on your website to make it rank higher in organic search results. The Importance of an SEO Strategy Search engine optimization (SEO) is a key component of your website’s success. Many small businesses haven’t used SEO to the extent they should and are paying the price for it. The reason? It’s difficult to find the right keywords that will rank high in search results, especially if you’re unfamiliar with how search engines work. You need to understand this process so you can make smart decisions when picking keywords to use on your site and optimizing your content. You can see a great seo case study with a Human Resources company where we took a 1 year-old startup and increased their organic traffic to the thousands and their domain authority from a low 12 to 50’s which are industry highs for their niche. Developing Your SEO Strategy Before you start to develop your SEO strategy, it is important to understand exactly what your goals are. You can break down your objectives into two key areas: customer acquisition and customer retention. Customer Acquisition Goal (CAG) Your primary objective when developing an SEO strategy is to acquire customers. While this goal is difficult to achieve with traditional means, competition analysis and competitive intelligence are the best ways of achieving it. Keyword Research Goal (KRG) The second main objective of developing an SEO strategy is keyword research. This is a process that allows you to find keywords that will generate the most search traffic for your website over a given period of time. By using a variety of tools, such as Google Keyword Planner, you can discover keywords that are relevant to your business domain and brand name. This will allow you to use those keywords in future marketing campaigns and help you identify high-quality keywords that will help drive more traffic to your site. Building Successful SEO Strategy in 3 Steps Let’s begin by looking at the three steps to building a successful SEO strategy: 1. Identify your goals. Your goals should be related to one of the following: – Buyer acquisition – Build long-lasting business relationships – Increase sales conversion rates – Be more visible and reach a wider audience Once you’ve identified your goals, it’s time to start working on them. You want to make sure that you’re setting up an SEO strategy that will help you achieve both of these things. 2. Determine the keywords that you want your site or blog to rank for in organic search results . We’ll talk about how this can be done later in this post, so feel free to skip this section if you have no idea what this is. 3. Implement changes on your website to rank higher in organic search results . This step is essential if you want your site to rank higher in organic search results. Search engines are looking for content that is relevant and helpful for their users (users are referred as “viewers”). A well put together website with useful information, such as articles and guides, will be much more helpful than a random blog post full of useless information or photos. Search engines are mainly used for 2 things: finding out answers to questions and buying things quickly and efficiently. Keyword Research The first step to building a successful SEO strategy is to identify keywords that are relevant to your business. You need to identify the keywords that you want to rank for and then narrow down the search terms you’re targeting. This can be done by using tools like Google Keyword Planner, Ubersuggest, and Semrush. These tools will show you how many searches for each keyword phrase are happening in specific languages, as well as how many searches are occurring for these particular phrases on the top 100 search engines. The fun doesn’t stop there! Before moving forward, you also have to really focus on mapping your keywords. This process is called keyword mapping and is basically the foundation or blueprint of your whole campaign. Competitor Analysis Competition analysis is the process of determining what companies are doing that are similar to your business. You need to know all the different approaches they have taken and the marketing strategies they use. There are many ways you can do this: using statistics, industry reports, research, eye-tracking studies and customer surveys. The main reason for doing a competition analysis is to determine what competitors’ strategies may be and how your company can compete head-on with them. For example, if you’re a footwear retailer, you might want to compare how Nike competes head-to-head against your business and understand how their advertising strategy is working on different channels like television or print ads. Once you analyze the basics, you want to then conduct competitor backlink scraping and keyword scraping. Why competitor backlink scraping so important? This process provides you a backdoor to keyword gaps that your competitors are ranking for, see how much search traffic each competitor receives (from specific pages and keywords), and lastly because you can see ALL their referring domains ranked by strength, industry relevant, and type of link (nofollow / dofollow). So now all you have to do is backlink outreach and try to place a link on their strong referring domains to start competing. Sounds easy, right? Welcome to a whole new negotiation process 🙂 On-Page
What are Social Bookmarkings and how does it help SEO?
Social bookmarking are types of websites that allows users to save, or “bookmark,” content they want to share with friends and social networks. These websites are typically free and allows users to create a public or private profile which contains links to their saved content. These sites have been widely used by bloggers, journalists, students, and other professionals as an easy way to share ideas across their social media platforms. Believe it or not, these popular tool can also help SEO through the use of social signals. Even though these sites generally do not provide a dofollow backlink, they provide a link nonetheless. This nofollow backlink can provide not only tons of referral traffic, but build a foundation for Google, especially if your site is new or if the domain authority is less than 20. Social bookmarkings are still in their early stages as a marketing tool so it’s important for advertisers and SEO professionals alike to understand how this powerful marketing tool works. How Social Bookmarkings Can Help Your website’s SEO Social bookmarking websites increase the visibility of your content by promoting it to a large audience. This is because social signals, such as shares, tweets, and likes, are displayed next to each saved link. These signals are important because they help the website determine which links deserve more exposure and make them easier for visitors to find. Additionally, social bookmarkings can be used for both branding and SEO purposes. Companies can promote their brand identity through social bookmarking websites by creating a page that lists all of their products or services with descriptions and pictures. This helps your company identify what its target audience wants and provides valuable information about your customers’ interests so you can better tailor your marketing efforts. Examples of how to use Social Bookmarking in your Marketing Strategies Social bookmarking is one of the most popular tools for content sharing, so that means it’s important to understand how it can be used in your marketing strategy. Here are some examples of ways you can use social bookmarking to improve your SEO: -Use it as a way to share long-form content with your audience -Share posts that have been linked by others on the same platform -Share content from other websites that has been shared on social media -Add your company in the account and create posts with specific anchor texts that match keywords to your key pages. Top Social Bookmarking websites used by SEO professionals Below we’ve listed 8 of the top social bookmarking websites that some people may not have heard of. Next to each website we’ve provided their Domain Authority (DA) and their Page Authority (PA). However there are tons more great social bookmarking sites out there. StumbleUpon – Domain Authority 89 | Page Authority 80 Reddit – Domain Authority 94 | Page Authority 91 Digg– Domain Authority 93 | Page Authority 83 Pinterest– Domain Authority 92 | Page Authority 100 Flipboard – Domain Authority 73 | Page Authority 90 Evernote – Domain Authority 80 | Page Authority 83 Tumblr – Domain Authority 80 | Page Authority 93 Dribble– Domain Authority 61 | Page Authority 80 Conclusion In a nutshell, social bookmarking sites are websites that allow users to save and share links to other websites. This can be done publicly, privately or sometimes even anonymously. Because social bookmarking sites are so popular and easily accessible, it is a good idea for SEO professionals to use them to create and share links. Social bookmarking websites like StumbleUpon, Digg, Reddit and Flipboard are all popular social bookmarking websites that are used by the SEO community. Here are 5 SEO tips that help rank your small business
Marketing Strategies for Stock Exchange Companies
Have an Online Search Presence While traditional marketing can help you boost brand awareness, you can’t effectively measure conversions. On the other hand, digital marketing can help you cut costs and build an online search presence to help people find you, allowing your website to passively generate leads. You can start learning how to boost your online presence by quickly searching the keywords used often in your industry. For example, your potential clients might be searching for words such as “stockbroker” or “stock exchanges” that you can target with your digital marketing strategies. In Google results, you’ll notice the top results are ads. These ads target you based on your location so you can see what other types of stock exchange companies are in your area. If you decide you want to invest in Google Ads, you can start immediately by using their tools to find relevant keywords and start building out a strategy with their easy-to-use platform. Anyone can use Google Ads, even if you’re not experienced. You can also take an online Google Ads certification to get to understand how ads work and how to use the platform. When you type keywords into search engines, you might notice there will be a mix of results, including blogs, company websites, and information about the stock exchange. The search results that appear below the ads are organic, and businesses achieve rankings in search engine results based on their search engine optimization. Search engine optimization (SEO) is a complex marketing strategy that uses targeted keywords, backlinking strategies, and important web development techniques to ensure that content and web pages show up in search results. For example, if you want your stock exchange company to rank on Google or any other search engine, then you’ll need an SEO strategy. When investing in SEO, it’s best not to take on such a large strategy yourself. It’s not a one-and-done marketing strategy; SEO is something that will have to be done consistently to ensure your website pages rank. Instead of trying to learn how to do this digital marketing strategy on your own and implementing it, it’s best to work with an experienced SEO agency that has experience in the stock exchange industry to help your business grow. Have a Strong Website Think of your business’ website as a digital-first impression; potential clients will likely Google you before they decide to call you unless they already have a relationship with someone at your company. Because many people start doing their research of companies online, you’ll need a website that not only shows up in search results but one that makes a lasting impression and even converts users into leads. Once a Google user clicks on your website from their search, they’ll end up on a page of your website. You can ensure your site makes a good first impression and passively builds your leads by learning more about how your website is used. Utilizing Google Analytics will allow you to see which pages are the most viewed and help you convert visitors into clients. While your website should be professional, it should also provide a good user experience and guide your traffic through your sales funnel. Ensure you use calls to action to let your visitors know what the next steps are once they decide they want to contact you. Additionally, your contact information should be easy to find, and you should consider adding a form to your website that allows people to enter your funnel without the need to pick up their phones. Depending on your clients’ needs, you may also want to provide them with a unique experience. For example, you can offer them tools to help them improve their investment strategies, such as providing investment prices to ensure they can evaluate the different stocks available for purchase. Create Social Media Ads Depending on the type of clientele you have and who you’re targeting, you might want to research everything you can about social media ads. Many investors use social media to learn about the different types of investments and what’s going on in the industry. Based on the information you learn about your website traffic using Google Analytics and the data from clients you already have, you can choose which social media platforms will work best for you to help you target the right audience. Remember, you don’t need to advertise on all social media platforms; if your clients use LinkedIn more than anything else, then you should only focus on LinkedIn advertising as anything else can be a waste of money. Build Credibility If you want to be considered an expert that people can trust, you have to build credibility. You can build credibility in numerous ways, from publicity to responsiveness to online reviews. Your company should have a communications process to ensure that clients can be quickly and effectively taken care of. Not only that, but you might want to invest in reputation management services to help you manage online reviews and respond to them. In addition, a PR agency can help you build authority in the industry. By getting your business or people within the organization featured in industry magazines, you can start building credibility with the public and position yourself as a trusted source of information. Final Thoughts Brand awareness is key for helping you get the visibility your business needs to build relationships with the public. However, word of mouth is still key in the business world. Therefore, you should always ensure you provide an excellent customer service experience as part of your overall communications or events strategy.
Maximize Your Website’s Potential: Why an SEO-Savvy Web Designer is a Game-Changer
Search Engine Optimization (SEO) is key to a website’s success. It boosts visibility in search engine results, drives traffic, and attracts customers. Hiring a web designer with SEO knowledge is essential. They create an optimized website that meets search engine requirements. If you don’t, you risk losing money by hiring an SEO specialist later. This blog post explores why an SEO-aware web designer is invaluable. We provide industry-specific examples, tips, and ways to check their work. At Curious Check, our web designers with SEO expertise can help you optimize your site and save money. Don’t hesitate to contact us! Alt Text: Enhancing Image Accessibility and Searchability Example: Online photography portfolio An SEO-aware web designer can optimize alt text for better search rankings by considering context and incorporating relevant keywords. For a photography portfolio, the designer should include accurate and descriptive alt text for each image. This ensures search engines can better understand and index it accordingly. In contrast, a graphic designer with no SEO knowledge might overlook the importance of alt text or use vague descriptions, negatively impacting your site’s accessibility and search rankings. To check your web designer’s work, you can inspect an image element in your browser and look for the “alt” attribute within the HTML code. Geo-tagging: Boosting Local Relevance Example: A local dental clinic A knowledgeable web designer can leverage geo-tagging to boost local search rankings, helping your site appear more relevant to nearby users. For a local dental clinic, the web designer should use geo-tagging to highlight the clinic’s location, nearby landmarks, and local neighborhoods. By adding specific location-based metadata, search engines can better recognize the business’s relevance to the specific area, leading to better local search rankings. In comparison, a graphic designer without SEO expertise might not use geo-tagging at all or provide incomplete or inaccurate information. To check if geo-tagging has been implemented, use an online geo-tagging tool to analyze your website’s media files, looking for location-based metadata. Structuring Website: Enhancing Crawlability and Indexability Example: Online educational platform A well-structured website is essential for search engines to crawl and index content effectively. An experienced web designer can structure your site for better rankings by creating a clear, hierarchical structure that makes it easy for both users and search engines to navigate. For an online educational platform, the web designer should create distinct categories and subcategories. This ensures search engines can easily understand and index the content while enhancing the user experience. In contrast, a graphic designer might create a visually appealing website without considering its structure, making it difficult for search engines to crawl and index content. To evaluate your website’s structure, use an online tool like Screaming Frog or Google Search Console to analyze your site’s URLs and identify any issues with site structure. Keyword Mapping: Targeting the Right Audience Example: An eco-friendly cleaning products company Keyword mapping involves assigning relevant keywords to each page on your website, ensuring that your content targets the right audience and search queries. An SEO-savvy web designer can use keyword mapping to optimize your site for search rankings by researching high-search volume and relevant keywords, and strategically placing them on product pages, blog posts, and other website content. For an eco-friendly cleaning products company, the web designer should consider incorporating keywords such as “plant-based kitchen cleaner,” “vegan laundry detergent,” and “eco-friendly floor cleaner” to attract customers who are specifically interested in environmentally friendly, plant-based products. In contrast, a graphic designer might not research keywords or include them strategically on your site, resulting in lower search rankings and reduced visibility to your target audience. To assess your website’s keyword usage, you can use tools like Moz, Ahrefs, or SEMrush to analyze your site’s content and see if relevant keywords have been used. Headers: Organizing Content and Signaling Importance Example: A tech news website Headers help organize content and guide users and search engines. Proper header usage can improve your SEO by signaling the importance of various topics on the site and making it easier for search engines to understand your content. A web designer with SEO knowledge can optimize headers for better search rankings by using appropriate heading tags and relevant keywords. For a tech news website, the web designer should create primary headers like “H1: Top 10 Smart Home Devices of 2023” and include secondary headers such as “H2: Energy-Saving Smart Thermostats” and “H2: Innovative Home Security Solutions.” This approach makes the content more accessible and signals the importance of various topics to search engines. In contrast, a graphic designer may not use appropriate heading tags or include relevant keywords, leading to a less organized website structure and lower search rankings. To check your headers, you can inspect your website’s source code and look for heading tags like “h1,” “h2,” and “h3.” Alternatively, use an SEO tool that analyzes your headers for proper usage and optimization. Meta Titles and Tags: Summarizing and Promoting Your Content Example: A boutique hotel Meta titles and tags provide information about your content to search engines and help users decide whether to click on your website in search results. An SEO-skilled web designer can optimize meta titles and tags for improved rankings by crafting compelling and keyword-rich descriptions that accurately summarize your content. For a boutique hotel offering spa services and a rooftop restaurant, the web designer should create engaging meta titles and tags like “Discover Luxury & Relaxation at [Hotel Name] | Spa Services & Rooftop Dining,” encouraging users to explore the hotel’s unique offerings. In contrast, a graphic designer might not give much importance to these elements or write generic and ineffective meta titles and tags, leading to lower click-through rates and search rankings. To verify if your web designer has optimized these elements, view your site’s source code and look for the “title” and “meta” tags within the “head” section. You can also use an online SEO analyzer to evaluate your site’s meta information. Conclusion: Harness the Power of SEO for Your Website Having an SEO-aware web designer can