The Ultimate Guide to Keyword Mapping: The Basics & Beyond
The Ultimate Guide to Keyword Mapping: The Basics and Beyond Keyword mapping is a crucial step in your marketing strategy. Because it’s so important, you’ll want to make sure you know what to do and how to do it. This guide will teach you the basics of keyword mapping and how it can help grow your business. We’ll start by going over the basics and introduce you to some common tools that can be used for keyword mapping. Secondly, we’ll take a look at paid and organic keywords and how they can be used together to map out your strategy. Lastly, we’ll break down the process into three easy steps: brainstorming, research, and execution. Let’s get started! The Basics of Keyword Mapping Keyword mapping is a process that businesses use to identify the best keywords for their businesses. Keywords are words and phrases marketers use to describe products and services. There are many different types of keywords, including search engine optimized (SEO) keywords and paid keyword ads, but both can be used in the same marketing strategy. The main difference between SEO and paid keywords is the amount of money you should be paying per click. Paid keywords generate more traffic than SEO keywords do because they’re more relevant to your target audience. When you map out your business’s keyword strategy, you’ll want to think about what your ideal customers are searching for when they come to your site or app. You’ll also need to consider how often those visitors will use your service or product and whether it’s something that’s important to them. Tools for Keyword Mapping One of the most effective ways to improve your SEO and make more money is keyword research. Researching keywords can help you find a wide range of potential customers and target ads that meet their needs. In this guide, we’ll cover several different sources where you can find keyword research tools. You’ll see how each one can be beneficial to your business. You may want to use these tools in combination with other sources for more accurate results. How to Map Your Strategy Keyword mapping is a crucial marketing to for SEO strategy that can help you identify and target your ideal audience. Here’s how it works: First, you will brainstorm different keywords for your business. Then create a list of the most popular words people use to search for your business online. Next, you can use these terms as keywords in your site’s content so that people looking for your products or services will find them easily. Finally, you’ll need to research which keywords are best suited for each type of customer (purchasers vs. non-purchasers) and which are the right match for various industries (retail vs. B2B). Brainstorming Techniques Brainstorming will help you to get started with keyword mapping. So just sit back and view everything with a bird’s eye view for a minute. I won’t be covering all the different ways that brainstorming can be done as there are thousands of niches and variables, but I’ll offer some tips of my own that work as general tips. First, think about how you want to plan your campaign. What do you want to accomplish? Do you want to target specific demographics? How many people do you want to reach? What are the variables for each person who comes into contact with your brand? Once you have this information, brainstorm different ways to reach those goals. This is where I like to use Google Trends and get a sense of what my typical audiences look like. For example, when I first launched CuriousCheck, it was important for me to identify which keywords were likely going to work best in terms of influence and search volume. This allowed me to develop strategies that would lead towards success instead of trying something that didn’t seem feasible at the time. Research Techniques There are two ways to research keywords: Paid Search and Organic Search. Paid search involves using search engines like Google, Bing, or Yahoo to look up keyword research data. This is the best option when you’re trying to use a search engine that has a high amount of traffic coming from paid search engines. You’ll want to make sure your keywords are relevant to your business and industry. Depending on their relevance will determine if they can be found through paid or organic searches. When it comes to organic search, however, there’s no need for paid searches. The knowledge sources around the web can be used to find relevant keywords and data related to your business. However, only after researching keywords will you know if you can find them through paid or organic searches. Execution Techniques Now that you have researched your butt off, you are ready to create the actual map and execute. here is an example of how keyword mapping may look if you’re old school and using Google sheets or Excel. A method I prefer more as I’m more visual is a flowchart style keyword map. You can create amazing charts using LucidChart. Each of these columns is assigned a specific on-page SEO element to focus on, so you can make sure that each element is aligned with your ranking goals. If you’re using Lucidchart and Googlesheets, you can easily sync both sheets back and forth for further analysis. Here, simply plug in your high volume keywords in the categories. In the Content pages, simply plug in any subcategories you’d wish to rank for (Also great place for long tailed keyword titles). In addition you can use mapping to optimize images with your keywords, similar relevant terms and much more. As you see above, you can easily map out pages, blogs and future content all with a map like this. This will prevent you from creating multiple pages about the same topic, which essentially will make you “compete” and cut your SEO down Why would the same focused keyword pages and blogs cut down your SEO? Because Google wants to know what page is
How To Find The Right Rich Anchor Text Links To Use On Your Website
You’re probably here because you’re either wanting to learn how to find out the right anchor texts to use on internal links or referring links on other domains. Studies have shown that a variety of anchor texts are key to reaching on the 1st page of Google. What’s a Keyword Rich Anchor Text? Keyword rich anchor text refers to links containing your target keywords within the link text – as opposed to links which say “click here”, “link”, the domain name, the website name, and so on. If, for example, you sold Background Checks or Background Screening services, some keyword rich anchor text would be phrases like “Easy Online Background Checks”, “Drug Testing Services”, etc. Exact match anchor text – e.g. “Easy Online Background Checks” – would be considered a type of keyword rich anchor text – but after Google’s Penguin update in 2012, something to avoid overdoing. Instead you should be trying to get a variety of anchor links, some keyword rich, some with no keywords at all (like “click here”, the URL, etc). Some naked urls like (www.backgroundchecks.com). Each keyword is different, but what you should always focus on is….what is currently working now. So now you may ask….Cool I finally understand what rich anchor texts mean, but how do I know the right variety of anchor texts to use and the relevant similar keywords to use on them? You’re in luck! It’s easy to find out ideas on what anchor texts to use for the keywords you’re trying to rank and find the right variety. How to Find the Right Rich Anchor Texts for FREE Google your keyword (Easy Online Background Checks) Open each unique URL link on the first page of Google on a separate page. (ignore all the ads) Copy those pages on Ubersuggest.com’s SEO Explorer – Backlinks section as seen on the video below Here you can clearly see each and every top Google listing’s rich anchor texts grouped together as well as individually. Go and analyze each of the URLs on Uber Suggest to see the variety of anchor texts used on your keywords Key points about Anchor Texts : 1. If competitors are not using many keyword anchor texts, then you don’t have to worry to much about 2. If there are lots of patterns used, start using the same variety on your links 3. What works for your competition will typically work with you 4. Don’t artificially inflate it. 5. It’s not natural for links to say the same anchor texts. Use a variety but get ideas of what the most important rich anchor texts work for your specific keywords. Now analyze your own site and your competitors. What do you see? We’ve worked with clients where 90% of their internal and external links were “naked links” or “click here” because they simply did not know the power behind rich anchor texts. A simple outreach to your referring domains and adjustments on your internal links can boost rankings drastically. This is one of hundreds of different powerful tactics you can use to help you start ranking higher. Make sure to always keep rich anchor texts in mind as one of your top SEO strategies, especially when creating manual outreach for backlinks. Here’s a recent case study from CuriousCheck using numerous SEO strategies, Growth Hacking, and technology advancements to boost a Human Resource startup from 0 to 100 in 6-8 months. Check it out!
How To Build A Successful SEO Strategy in Just 3 Steps!
Successful SEO strategy is an important part of having a successful online business. However, there are many aspects to take into consideration when developing your strategy. Some of these include: competition analysis, keyword research, competitor analysis, on-page optimization, off-page optimization, link building, content marketing and branding. This blog post will show you how to build a successful SEO strategy in just three steps. To begin with, you need to understand your SEO goals and develop an effective plan for achieving them. Second step is to choose the right keywords that are relevant to your business and that will generate the most traffic for your site. Third step is to implement the changes on your website to make it rank higher in organic search results. The Importance of an SEO Strategy Search engine optimization (SEO) is a key component of your website’s success. Many small businesses haven’t used SEO to the extent they should and are paying the price for it. The reason? It’s difficult to find the right keywords that will rank high in search results, especially if you’re unfamiliar with how search engines work. You need to understand this process so you can make smart decisions when picking keywords to use on your site and optimizing your content. You can see a great seo case study with a Human Resources company where we took a 1 year-old startup and increased their organic traffic to the thousands and their domain authority from a low 12 to 50’s which are industry highs for their niche. Developing Your SEO Strategy Before you start to develop your SEO strategy, it is important to understand exactly what your goals are. You can break down your objectives into two key areas: customer acquisition and customer retention. Customer Acquisition Goal (CAG) Your primary objective when developing an SEO strategy is to acquire customers. While this goal is difficult to achieve with traditional means, competition analysis and competitive intelligence are the best ways of achieving it. Keyword Research Goal (KRG) The second main objective of developing an SEO strategy is keyword research. This is a process that allows you to find keywords that will generate the most search traffic for your website over a given period of time. By using a variety of tools, such as Google Keyword Planner, you can discover keywords that are relevant to your business domain and brand name. This will allow you to use those keywords in future marketing campaigns and help you identify high-quality keywords that will help drive more traffic to your site. Building Successful SEO Strategy in 3 Steps Let’s begin by looking at the three steps to building a successful SEO strategy: 1. Identify your goals. Your goals should be related to one of the following: – Buyer acquisition – Build long-lasting business relationships – Increase sales conversion rates – Be more visible and reach a wider audience Once you’ve identified your goals, it’s time to start working on them. You want to make sure that you’re setting up an SEO strategy that will help you achieve both of these things. 2. Determine the keywords that you want your site or blog to rank for in organic search results . We’ll talk about how this can be done later in this post, so feel free to skip this section if you have no idea what this is. 3. Implement changes on your website to rank higher in organic search results . This step is essential if you want your site to rank higher in organic search results. Search engines are looking for content that is relevant and helpful for their users (users are referred as “viewers”). A well put together website with useful information, such as articles and guides, will be much more helpful than a random blog post full of useless information or photos. Search engines are mainly used for 2 things: finding out answers to questions and buying things quickly and efficiently. Keyword Research The first step to building a successful SEO strategy is to identify keywords that are relevant to your business. You need to identify the keywords that you want to rank for and then narrow down the search terms you’re targeting. This can be done by using tools like Google Keyword Planner, Ubersuggest, and Semrush. These tools will show you how many searches for each keyword phrase are happening in specific languages, as well as how many searches are occurring for these particular phrases on the top 100 search engines. The fun doesn’t stop there! Before moving forward, you also have to really focus on mapping your keywords. This process is called keyword mapping and is basically the foundation or blueprint of your whole campaign. Competitor Analysis Competition analysis is the process of determining what companies are doing that are similar to your business. You need to know all the different approaches they have taken and the marketing strategies they use. There are many ways you can do this: using statistics, industry reports, research, eye-tracking studies and customer surveys. The main reason for doing a competition analysis is to determine what competitors’ strategies may be and how your company can compete head-on with them. For example, if you’re a footwear retailer, you might want to compare how Nike competes head-to-head against your business and understand how their advertising strategy is working on different channels like television or print ads. Once you analyze the basics, you want to then conduct competitor backlink scraping and keyword scraping. Why competitor backlink scraping so important? This process provides you a backdoor to keyword gaps that your competitors are ranking for, see how much search traffic each competitor receives (from specific pages and keywords), and lastly because you can see ALL their referring domains ranked by strength, industry relevant, and type of link (nofollow / dofollow). So now all you have to do is backlink outreach and try to place a link on their strong referring domains to start competing. Sounds easy, right? Welcome to a whole new negotiation process 🙂 On-Page